Market Research on Renewable Energies

The Büro F’s portfolio includes ad-hoc analyses and market studies on trends, customers and competitors. Furthermore, we manage complex market research projects: we develop the adequate methodological mix of primary and secondary research, qualitative and quantitative surveys and bi- and multivariate statistical analyses. A core competency of Büro F is the elaboration of recommendations for action as well as their presentation for decision-makers. You don’t only get an excellent database, you get an outstanding analysis that makes the difference!


Büro F has Experience

Büro F knows what matters: reliable information, a precise presentation of analysis results and cost efficiency. You’ll benefit from our experience conducting surveys and consulting executives in the cleantech industry. Here are some of our references:


2016: Ad-hoc project on regional and tenant’s direct supply models in Germany

For an international electricity utility, we compiled a complete market overview on new business models in the German power markets. Special attention was paid to the recent developments in the regulative framework for direct sales of electricity.


2016: Renewables into the charging poles for electric vehicles

On behalf of a project developer for wind and photovoltaic power plants, Büro F and l°energy elaborated a market primer “E-Mobility”. The report includes an analysis of the most important market trends regarding electric vehicles, e-bikes, e-scooters and the respective charging infrastructure. Based on this, we identified concrete action plans for the company.


2016: Battery home storage systems in Germany: Market environment and market potential

For an institutional investor, Büro F participated in the due diligence process of a German storage integrator. The project included a comprehensive analysis of the competitive situation of the company and assessments of the future market potential for home storage systems, as well as recommendations for/regarding the strategic focus of the company.


2016: Study on smart grids in Italy

Büro F carried out a market study on smart grids in Italy. The report includes a complete assessment of current projects and actors. Based on that, the business opportunities for German technology providers is being assessed. Attractive opportunities open up by the announced investments in digitized grid technologies and storage technologies by the largest distribution grid operator Enel Distribuzione and the transmission grid operator Terna.

Zielmarktanalyse Smart Grids in Italien (external pdf in German)


2016: Study "Regulatory trends in renewable energy self-supply"

For an international institution, Büro F conducted a research project on regulatory trends regarding prosumers, self-supply and net-metering. A special focus lay on the analysis of international debates and the responding actions of regulators. As a possible solution, the report elaborates the opportunities of “value of solar” tariffs that remunerate distributed PV generation according to the benefits and costs the distributed solar provides or imposes on the electricity system.

Download the full report (internal pdf in English)


2015: Technology radar for Chilean Ministry of Energy

Based on the market study “Energy Business Lab: New business models in decentralized and digitalized electricity markets”, we have prepared a “Renewable Energies Technology Radar” for the Chilean Ministry of Energy. The study contains analyses and prognoses of the markets for storage, photovoltaic modules, virtual power plants and more.


2015: Follow-up project customer satisfaction survey

Büro F carried out a customer satisfaction survey for a photovoltaic module manufacturer in 2015 as well. In the context of this survey, 52 interviews were completed with installers and wholesalers in Europe. The focus was on Germany, Great Britain, France and Eastern Europe. The research illustrates a detailed picture of the opinions, experiences, desires and customers’ points of criticism – and gives concrete recommendations for action.


2015: Market study on new business models

The power industry finds itself in a process of fundamental chance: New technical solutions for a decentralized power supply have reached market maturity and numerous new business models can take develop from it. With an overview study, Büro F sheds light on the future of power markets:

  • What are the megatrends in the power markets in Germany?
  • What technical solutions for supplying energy are catching on?
  • Which business models will you be able to make money with in the future?
  • Who are the forerunners on the German market?


2015: Report on small wind energy and energy efficiency in Italy

Büro F has contributed to two current market reports. On behalf of a German institution, the fundamentals of the Italian power market were processed and analyzed. Based on this analysis, the business chances in the field of small wind energy and energy efficiency were identified. Given its attractive legal framework conditions and support schemes, Italy ranks among the most important European markets in both fields.


2015: Price Survey on Solar Thermal Power Plants

In cooperation with one of the leading German renewable energy industry associations and an international advisory company, Büro F conducted a survey on the current price level for solar thermal systems. 25 installers and distributors were asked about their system prices, installation and maintenance costs. The results will be used as reference prices for an international comparative study and as a base for profitability calculations for solar thermal systems.


2014: Market Potential Study „High-Performance Modules“

Büro F conducted an ad-hoc study for Europe’s largest PV manufacturer on the market potential of high-performance modules. Through the analysis of 85,000 datasets from a module database as well as 14,000 postings at and 69,000 listings of the California Solar Initiative, historical and current market shares have been calculated. Also, future market potential was determined through interviews with 21 installers and wholesalers in Germany, France, Italy and UK. The result is a detailed price and volume forecast for 2015-2017.


2014: Customer Satisfaction Survey for Europe's Largest Solar Company

12.12.2014 For an international photovoltaic manufacturer, Büro F conducted a customer satisfaction survey. In 13 days field time, we conducted more than 50 interviews with installers and distributors all over Europe. The survey draws a detailed picture on opinions, experiences and needs of customers - and recommended actions. Through qualitative questions, the market potential of new products and innovative sales channels has been assessed. 


2014: Survey of 30 installers in Germany

Büro F has conducted a survey of German electricians about their business models in record time. In eight days, 30 interviews lasting 30 minutes each were conducted on behalf of an American company. The quantitative survey also included questions about profit margins and future business fields.


2014: Price Index for the Chilean Solar Market

A panel survey was conducted on a quarterly basis for the project „Solar Energy for Self Consumption (Photovoltaics and Solar Thermal Energy)“ by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) in cooperation with the Chilean Ministry of Energy. Installers, developers and engineering companies are being surveyed on current and future market prices on a regular basis in order to raise transparency for Chilean end customers when investing in solar systems.


2011-2012: Interviews with International Sales Intermediaries

Monitoring of installers on trends and price development was conducted on a monthly basis for the Sales Department of Q Cells. A partly standardised questionnaire was developed and 30-50 sales intermediaries in Germany, Italy and the UK were interviewed by an external call center. The aim of the study was twofold: to track down market movements and to test product ideas on market players in an early stage of development. 


2011-2012: Monthly Report on Market and Competitors

Monthly monitoring of the market and competitors was compiled for the top-management of Q Cells. The report contained information on relevant sales markets, price developments along the value chain and news and key figures on competing companies.


2011: Entry strategies for New Markets

Extensive market analyses on the most important countries of Southeast Asia, Eastern Europe, Latin America and South Africa were compiled for the executive board and sales department of a major photovoltaics company. Based on these analyses, target markets and segments were identified and appropriate market entry strategies were developed. A strategy for developing new markets was identified and supervised taking into account various stakeholders.


2010: Study on the World Market Renewable Energies

Based on secondary data, the „dena REG Atlas“ was developed for the „Export Initiative Renewable Energies“ of the German Federal Ministry for Economic Affairs and Energy (BMWi). Having evaluated numerous indicators, mid- and long-term market prospects for wind energy (on and offshore), photovoltaics, concentrated solar power (CSP), geothermal energy and bio energy (solid biomass and biogas) were detected for 192 countries. The aim of this “atlas“ was to systematically identify target markets for German companies in the field of renewable energies in order to optimize the strategic alignment of the ministry’s export promotion activities.


2009: PV Thin Film Industry Guidebook

Data on 43 producers of Photovoltaics Thin Film Modules was collected for the Market Analyst EuPD. Based on the interviews and taking secondary data into account, a Porter’s five forces analysis was compiled, which provides information on the level of competition and the future prospects of this new technology.


2009: Business survey for the German State of Saxony

On behalf of EuPD Research and commissioned by the Saxon State Ministry for Economy and Labour, a qualitative business survey on the alignment of research funding in the field of solar energy was conducted. In the survey, 19 Saxon processing companies and research institutes were interviewed and development objectives, priority measures and the possibilities for the support of the photovoltaics industry in Saxony were demonstrated. Based on 19 personally conducted telephone interviews, a SWOT-analysis formed the starting point for an expert report on the chances of Saxony in the field of photovoltaics-related research and development.  


Assessment of the market potential of your product

Information on regulatory frameworks and competitors

Ad-hoc analyses on customers, competitors and prices

Market intelligence on framework conditions and trends

Project management for complex market research projects

Primary and secondary data analysis

Qualitative and quantitative surveys

Bi- and multivariate statistical analysis

Formulation of recommendations for action